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SHARE YOUR ETA ON UBER DRIVERS

Cities / communities: Are also very important for various aspects - we will elaborate a bit more in the customer relationship section to keep things more succinct here.

We can also see that Uber has backlashes where lobbying is more difficult, esp in Europe. They can also be crucial for the trajectory of future innovations (in particular autonomous vehicles). Lobbying work continues on a number of fronts (in particular the employment status of drivers).

Lobbyists were more important at the earlier stages of the company in that there was an (albeit unlikely) risk of being banned or significantly curtailed.

collaborating with frequent flyer program provider: such as partnering airlines, tiered rewards programs or here Capital One in the US. Starwood Hotels & Resorts, American Airlines, Hilton Hotels, American Express, PayPal and Pepsi.

Many commercial partners for shared rewards and as an additional sales channel, e.g.

Uber is partnering with hundreds/thousands of malls and attractions to become the preferred ride-share partner of the respective partner and then ease pick-up through defined pick-up points, this includes airports (which has been one of their biggest revenue generators), malls, attractions and more (one example: Universal Studios in LA ).

These partnerships have grown considerably in their importance and are the area that has changed most in the last 3-4 years (apart from restaurant partner). Many of these partnerships are very important because they are not easy to replicate for some of the smaller competitors with a lesser recognised brand and customer base.

better pick-up/drop-off points, new channels to local markets, enhanced loyalty and more). These types of partnerships differ and have different purposes (e.g. Commercial partners: Uber partners with a multitude of corporates and commercial partners.The next important tier of key partners are: Participants on the demand side are of course in the customer segments category of the biz model canvas. Losing (or not being able to achieve potential) on UberEats, could affect the entire business model because it appears that there is more payout for riders on Dining platforms (this would be pretty bad new in a tight labour market), A really fascinating space to observe will be whether DoorDash's more specialised network effects on Dining will succeed or Uber's hybrid ones. This can have a considerable impact on Uber. DoorDash is spending a lot of money on digital advertising. Eats is also one of the biggest growth prospects, yet, this space is highly competed over. The importance of Uber Eats was highlighted during the covid crisis when Uber Rides basically collapsed while Eats soared alleviating the financial fallout (somewhat). It’s an ambivalent space due to the high commission that Uber takes. They, too, can multi-home using one of the many competitor meal-delivery offers (including on bike).

Restaurants: Like drivers, restaurants are essential and can join or leave at a moment’s notice.

Competition over workers is intensifying: the scenarios outlined in this discussion from Aug 2021 have only further intensified as we know now a year one. It's a complex topic and it will be interesting to see what - as one example - will happen in the post-pandemic world.

While sometimes underappreciated, drivers still have a choice to participate or not. This fact is best demonstrated by the fact that Uber accelerates supply when they enter a new city. Indirect network effects (crucial to the business model) do not kick-in without a critical mass of drivers. This is not just a static consideration but also at peak traffic times, when events are on, etc. It is essential to have a sufficient number of them to be able to provide the customer proposition (timely pick-up at low cost). Drivers: The drivers are on the supply side of Uber's business model and they can join or leave at a moment’s notice (or multi-home on an ongoing basis with other ride-hailing businesses).

Crucial key partners are the participants on the supply side:

SHARE YOUR ETA ON UBER DRIVERS